Following the success of the 2007 Electric single Egmond recorded for a South African retail chain’s training programme, the artist was approached again by the management of another group to record a store jingle for their 7 stores in Gauteng and the Freestate. An inhouse competition was launched for its employees to write lyrics for the song, and winner Kgomotso Makokwe’s lyrics were incorporated into what would become the song Proudly African.

Egmond presented the backing track for Gee Voor Jy Groet and proposed that the song be “Africanized” with additional instruments. Producer Bernie Millar took it upon himself to change the backtrack. Three employees, Pumi, Kefilwe and Sonto, were invited to take part in the recording and lent their voices to the choruses.

The jingle, which was the chorus portion of the song, played in their 7 stores, while the fully produced song was also added to the stores’ instore playlists.

In 2017, ten years after the song first played in public, the track was revisited for the EP Lights Blinding. All references to the store were removed and the song was further edited to a new commercially friendly track. The track was scheduled to be the follow up single to Better Days, but ultimately shelved in favour of Melkweg Reënboog which became an unexpected radio hit and eventually went to #1 in 2018.